Marketing Director

Want to be part of the Hutch team?

We are looking to bring on a Marketing Director to join our team and lead all marketing efforts to grow the business. This is a part-time position, long-term, and online, allowing you the flexibility to work when and where you choose.

Details

This role requires that you have the experience and creativity to manage all aspects of marketing. In this role, self-leadership and the willingness to learn and be adaptable are absolutely essential.
At Everbreed, we help animal breeders manage their records (currently, rabbits only). Our remote team of 7 (mostly part-time) is spread across the US, Canada, and Asia and we are leading the industry in terms of growth and innovation. Our subscription-based software offers both a browser version and a native mobile app (iOS/Android) for our users.
If you’re a creative and proactive person who likes to see the positive results of your work, then this role is made for you.
You’re good at:
  • Paying attention to customers and speaking to their needs
  • Leading and collaborating with others to drive growth
  • Communicating with fellow team members
  • Identifying opportunities for creative tactics
  • Sticking to strategy and ensuring return on investment
  • Focusing on improving conversion rates, CAC ratios, and more
Extra awesome:
  • You have experience working at a remote tech company
  • You have knowledge of or experience with rabbits, animal breeding, or farming
  • You love inspiring others with enthusiasm
  • You’re proactive, efficient, and service-minded

What you’ll do

As Marketing Director, you’ll be responsible for:
  • Developing brand-focused and product-focused marketing campaigns for our target markets.
  • Ensuring clear KPIs are established and adhered to for marketing programs and effectively tracking and reporting on the initiatives.
  • Working closely with the product and customer success teams.
  • Developing and executing marketing plans that may include content marketing and SEO, PPC advertising, email marketing, chatbot marketing, web design and web copy, video marketing, social media marketing, public relations, partnerships, affiliate or referral programs, and more.
  • Providing direction to keep messaging and graphic communications on-brand.
  • Taking initiative to be creative, ambitious, and effective in all marketing campaigns.

What you’ll need

  • At least 3 years of experience in marketing roles. You’ve done this before and are pumped to get started.
  • A desire to continuously learn and upgrade your skills to be even more effective.
  • Incredible writing skills. You have a knack for crafting interesting copy that clicks with the intended audience.
  • A strategic mindset that allows you to understand industry trends and customer needs.
  • Relentless creativity and ambition.
  • Attention to detail, excellent organizational skills, and superior time management skills.
  • Ability to meet deadlines and self-manage your workload.
  • Excellent communication skills with high energy and a great attitude.
Experience with the following or similar tools is also helpful:
  • WordPress
  • SendInBlue
  • Crisp
  • Facebook: Page, Group, Ads
  • Google: Analytic, Ads, Optimize
  • Instagram
  • Pinterest
  • Slack
  • Jira
  • Asana

Why join us

Working at Everbreed can accelerate your career and give you the opportunity to learn and use a variety of marketing skills. Our core values are Be Proactive, Service, and Efficiency, and we’re a fun and passionate team to work with. We’re also flexible with hours and location – work when and where you want, as long as your work gets done. And of course, if you love rabbits and/or animals, this is a great industry to be in.

Apply today by clicking the link below:
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